These Homestays are owned by SHG members of Jammu and Kashmir Rural Livelihood Mission (JKRLM) in partnership with OYO Group under project ‘Crown of Incredible India’
Speaking on the occasion, the Lt Governor said that the country’s leading travel tech company OYO Group in collaboration with JKRLM would build 200 more home stays by December 2022 to boost rural livelihood in Jammu Kashmir.
The Lt Governor observed that in a short span of time, Self Help Groups have emerged as a powerful tool for women empowerment and socio-economic transformation in Jammu Kashmir.
Under the banner of UMEED programme, JKRLM is empowering the rural women entrepreneurs. The Mission is also providing national market to the local products. The launch of 75 home stays with OYO Hotels & Homes will prove to be a milestone in the pursuit of social equality, social justice and social security, he added.
